WEB STRATEGY

 

Web Design and Website Development

Go beyond brochure-ware, create websites that drive traffic, leads and conversions in eCommerce platforms like Magento, WooCommerce and Shopify and open-source CMS's like WordPress and Drupal.

Web designers must always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, web designers can start creating wireframes and finally move to the design stage. Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.

 Important points related to web design. 

•  It’s important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. 
• Using the correct proportion of each is critical to achieving a balanced website design. In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). 
• Web design offers a few other areas where contrast is applicable.
•  Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website. 
•  We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. 
• It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow.
• Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.